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Business and Finance > Business > US Companies and Industry

Leading National Advertisers

(in millions; ranked by total U.S. advertising spending)

Rank	Advertiser	2006 ad dollars
1.	Procter & Gamble Co.	$4,898.0
2.	AT&T	3,344.7
3.	General Motors Corp.	3,088.8
4.	Time Warner	2,483.7
5.	Verizon Communications	2,821.8
6.	Ford Motor Co.	2,576.8
7.	GlaxoSmithKline	2,444.2
8.	Walt Disney Co.	2,320.0
9.	Johnson & Johnson	2,290.5
10.	Unilever	2,098.3
11.	Toyota Motor Corp.	1,995.3
12.	Sony Corp.	1,994.0
13.	DaimlerChrysler	1,952.2
14.	General Electric Co.	$1,860.2
15.	Sprint Nextel Corp.	1,775.2
16.	McDonald's Corp.	1,748.3
17.	Sears Holdings Corp.	1,652.8
18.	L'Oreal	1,456.3
19.	Kraft Foods	1,423.2
20.	Macy's	1,361.2
21.	Honda Motor Co.	1,350.8
22.	Bank of America Corp.	1,334.4
23.	Nissan Motor Co.	1,328.9
24.	PepsiCo	1,322.7
25.	Nestle	1,315.0

Source: Advertising Age. Web: adage.com.

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Related content from HighBeam Research on: Leading National Advertisers

47th Annual: 100 Leading National Advertisers.(Brief Article) (Advertising Age)

Methodology.(100 Leading National Advertisers are selected from the 250 largest national advertisers based on measured U.S. media spending in 2001)(Brief Article) (Advertising Age)

100 Leading National Advertisers.(Special Report: 100 Leading National Advertisers) (Advertising Age)

45th Annual Report: 100 Leading National Advertisers; GM leads breath-taking ad surge.(Brief Article)(Statistical Data Included) (Advertising Age)

TV STILL RULES, BUT THE NET IS SHOWING GAINS; MEDIA MIX: The 100 top advertisers put 59% of 2006 measured spending into TV, down from 67% in 1980. Internet's share: 5.5%.(100 Leading National Advertisers)(Brief article) (Advertising Age)

50th Annual 100 Leading National Advertisers; Leaders advertising jumps 9.2% to $98.34 bil, claiming 37.3% of all U.S. advertising as GM edges P&G for ad crown shared by either marketer all but three of the past 50 years.(Special Report: 100 Leading National Advertisers) (Advertising Age)

Methodology.(Special Report: 100 Leading National Advertisers) (Advertising Age)

Methodology.(100 Leading National Advertisers) (Advertising Age)

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TOP 100 SPENDING UP 3.1% TO $105 BILLION; BIG SHIFT: Traditional media feel the pinch as No. 1 P&G and other marketers extend their reach via internet, promotions.(100 Leading National Advertisers)(Company rankings) (Advertising Age)

Additional search results provided by HighBeam Research, LLC. © Copyright 2005. All rights reserved.

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